TO BUILD TRUST, ENGAGEMENT
+ LONG-TAIL BRAND LOYALTY
Our senior team has decades of experience crafting editorial-style content designed to create maximum engagement with key audiences based on hot topics, trends, and information that matters most to them. Over the long term, this content educates people and builds trust and long-tail brand loyalty. It's a critical piece of brands' marketing arsenals.
For several years, Bonny Renner, Michael Chua, and Chris Knight served as the U.S. editorial bureau for LABS (Latin America Business Stories), a fast-growth tech innovation media outlet owned by EBANX that was put on publishing "pause" during mid-2022.
Prior to their marketing careers, both Renner and Knight worked as journalists. Renner is an award-winning technology journalist and business writer who has bylined 700+ articles for 20+ magazines and online news outlets. Knight served as a field producer for Boston's ABC TV affiliate, and worked as a writer and photojournalist for magazines and newspapers.
More recently, Renner, Chua, and Knight have combined forces again as the co-leads for an editorial-style content program, in addition to writing and placing media guest posts for CESAR, one of the world's most renowned tech innovation R&D centers and schools based in Recife, Brazil (Porto Digital). Below, you'll find a sampling of that content output that is being published to CESAR's new North American website and its LinkedIn channel, along with external media channels via guest posts to help drive interest in more global brands tapping the innovation center's RD&I talent.